REWE Markt
What was the problem?
REWE is one of the largest supermarket brands in Germany. REWE Markt needed a new concept for a subpage on their job platform for their franchise self-employed. The challenge was that the existing live page contained many irrelevant pieces of information for the target audience, which needed to be tailored to the audience's needs. At the same time, it was crucial to ensure compliance with political and internal regulations.
What was the proposed solution?
The goal was to develop a new topic page for self-employed individuals to provide information about self-employment at REWE. So far, the right target audience has not been reached, which should change with the new page. Additionally, the truly relevant information for the target audience should be provided, and more transparency should be created. This should reduce the volume of phone calls.
What was the approach?
To understand the needs of the target audiences and stakeholders, various card sorting workshops were organized. These workshops helped to identify the most important topics for the page and define the information architecture of the site. Following this, in-depth interviews were scheduled to better understand particularly common or unique career paths, thereby incorporating identifiable figures for the users on the pages.
The result
The result is a modern topic page with clear user guidance and a specific address to the desired target audience. Users gain interesting insights into the world of self-employment with REWE as a cooperative model. Additionally, the links to story pages of real self-employed individuals provide a high potential for identification and motivation. The page follows a clear user journey with the intention of encouraging users to apply.
